Running a successful real estate business requires hard work, dedication, and, in my case, a little help from my favorite team—my kids! As a mother of four, I’ve discovered that blending family life with my career isn’t just possible; it’s one of the best parts of what I do. My kids aren’t just observers of my work; they actively contribute, bringing their unique skills and perspectives to the table. Here’s how they help me keep things running smoothly while adding heart and authenticity to my business.
1. My Teen Tech Guru
My 14-year-old son is my go-to for all things tech. He assists with yard work for client properties, but his real superpower is his knack for social media trends and photo editing using AI tools. Whether it’s advising me on content ideas or tweaking images to make listings pop, his input keeps my marketing fresh and relevant. His perspective helps me connect with a younger audience, which is invaluable in today’s digital landscape.
2. The Creative Marketing Duo
My 13- and 11-year-old daughters are the creative minds behind many of my marketing materials. They help design client gifts, suggest fun and engaging social media content, and even assist with event planning. Their enthusiasm and fresh ideas bring a playful, authentic touch to my brand. Plus, they love getting hands-on with projects, from assembling gift baskets to brainstorming catchy captions.
3. The Little Ambassador
At just 8 years old, my youngest daughter is a natural-born helper and the face of many of my social media posts. She loves delivering items to clients, helping with office tasks like making copies, and sharing her marketing ideas. Her genuine charm and enthusiasm resonate with my clients, reminding them that real estate is about family, community, and connection.
Why This Matters
Involving my kids in my business isn’t just about getting help; it’s about teaching them valuable life skills. They learn about entrepreneurship, time management, customer service, and the importance of hard work. More importantly, it allows us to spend quality time together, turning everyday tasks into opportunities for growth and connection.
The Heart of My Business
Real estate isn’t just about buying and selling homes; it’s about building relationships and fostering community. By including my kids, I’m able to showcase the genuine, family-oriented values that define both my personal life and my professional brand. My clients appreciate the authenticity, and it helps create deeper, more meaningful connections.
If you’re looking for a realtor who values family, community, and personalized service, I’d love to connect with you. Reach out to me, Charlene Williams, at 313.600.4019 or movingwithc